Google Ads Conversion Tracking with Tag Manager: Step by Step
Without accurate conversion tracking, Google Ads optimizes for clicks instead of sales. This guide shows you how to set up the conversion tag in Tag Manager and test it properly.
Universal Analytics Is Gone: What Changed in GA4 and What Happened to Your Old Data
Universal Analytics stopped collecting data in 2023 and officially shut down in 2024. This article covers what changed in GA4, what happened to your historical data, and how to check your site’s tracking.
GA4 Events: Automatic, Recommended, Custom, and Key Events
In GA4, everything is tracked as an event. This guide covers the event types, Google’s recommended events, how to create custom events, and how to mark revenue-driving actions as key events.
Data Layer: What It Is and How to Use It in Google Tag Manager
The data layer is how your site passes information to Google Tag Manager, such as a purchase value. This article explains what it is, how it works, and shows practical examples.
UTM Parameters: What They Are and How to Build Trackable Links for Google Analytics
UTM parameters let Google Analytics show which post, email, or partnership drove each visit. This guide explains what they are, how to build them, and a naming pattern that keeps your data clean.
What Is Google Analytics, What It’s For, and How It Helps You Sell More
Google Analytics shows who visits your site, where they come from, and what they do once they’re there. This article explains what to measure and how to use the data to decide where to invest.
Google Tag (gtag.js): What It Is and When to Use It Instead of Tag Manager
The Google tag is the code that connects your site to Google Analytics and Google Ads. This article explains what gtag.js is, how to install it, and when Tag Manager is the better choice.
Google Tag Assistant: How to Test If Your Site’s Tags Are Working
Tag Assistant shows you which tags fire on your site and what data actually reaches GA4 and Google Ads. This guide covers how to use it, what to check, and the most common errors.
GA4: What Google Analytics 4 Is and How to Set It Up From Scratch
GA4 is the current version of Google Analytics. This guide walks through creating the property, installing it on your site, marking key events, and avoiding the most common setup mistakes.
Google Tag Manager: What It Is, What It’s For, and How to Install It on Your Site
Google Tag Manager keeps all of your site’s tags in one place, without touching the code every time something changes. This article explains what it is, what it’s for, and how to install it.