Google Partner · Measurement & Data

Conversion tracking in Google Ads: stop optimizing blind.

Ciclicko sets up GA4, GTM, enhanced conversions, and integration with your CRM (HubSpot, Sheets, Pipedrive, and more) so Google Ads can optimize for what matters: sales with value. No meetings, 100% by chat.

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Ciclicko Digital's official Google Partner badge Global PartnerGoogle-certified agency
What it is
Complete conversion tracking setup (GA4, GTM, tags) for Google Ads.
Who it's for
For businesses that already invest (or plan to invest) in ads and need to measure sales, not just clicks.
What's included
GA4 + GTM, enhanced conversions, CRM integration, and offline conversions with value.
Timeline
7 to 21 days depending on the plan. Everything happens over chat, no mandatory meetings.

Conversion tracking is the setup that tells Google Ads which clicks turned into leads and sales. Without it, the algorithm optimizes for the wrong target.

The diagnosis

Is your Google Ads flying blind?

If your business closes deals through bookings or in-person service, the sale happens far from the website, and Google never finds out.

Real example: dental clinic

The R$3,500 sale that Google Ads never saw

Follow a patient's journey to the exact point where Google loses track of what actually matters.

Google sees
Clicks the adcost: R$8
doesn't see
Books via WhatsAppoutside the site
doesn't see
Attends the appointmentin person
doesn't see
Closes treatmentR$3,500
Google optimized to get more R$8 clicks and never knew about the R$3,500 sale. Without fixing this, it brings more curious browsers, not more patients. We make that sale show up in Google again.
Critical for any business that books appointments or closes deals outside the site:
Doctors Dentists Lawyers Aesthetic clinics Psychologists Real estate agencies Architects Consultants

Optimizes for clicks, not sales

Smart Bidding chases the cheapest lead, which often doesn't close.

Example: a clinic pays for 50 clicks; 2 become patients. Google only counts the 50.

The sale closes outside the site

Booking, phone call, or meeting: the money comes in far from the screen.

Example: the lawyer closes the contract in a meeting, and Google thinks it was just a form submission.

Duplicate or lost conversions

Duplicate tags inflate the numbers, and zeroed-out values mislead the algorithm.

Example: 1 booking turns into 3 in the report, and you're deciding in the dark.

How it works (without asking for your password)

A technical, transparent process, 100% over chat. You follow every step.

1

Invite-only access

You provide the account ID (10 digits) and invite us to GA4, GTM, and your CRM. We never ask for your password.

2

Audit + rebuild

We audit your current tracking and rebuild tags, events, and enhanced conversions the right way.

3

CRM + offline conversions

We integrate your CRM and activate offline conversions with revenue value, so Google optimizes for real sales.

4

Documentation + proof

You get complete documentation and proof that each conversion is firing correctly.

We work with your stack

Official tools and native or automated integrations. If it has an API, we can integrate it.

Didn't see your CRM on the list? Find out how we integrate yours with Google.

Plans and pricing

International plans are quoted in US dollars and depend on the scope of your account. Tell us about your business on WhatsApp and we will send a proposal, starting with a free audit.

Get a quote on WhatsAppEmail us
Who sets it up

Built by people who manage real accounts

"It's the same tracking setup we use on the accounts we manage every day."

A Google Partner agency with years of experience and clients in dozens of countries. The tracking we deliver here follows the same technical standard as our Google Ads management operations.

See Google Ads management
7+years of experience
30+countries served
Ciclicko Digital's official Google Partner badgeCertified Partner

Frequently asked questions about tracking and CRM

Do I need to give you my password?
No. You add us by invitation (via account ID) in Google Ads, GA4, GTM, and your CRM. Access is official, limited, and revocable by you at any time. We never store passwords.
Which CRMs do you work with?
HubSpot, Google Sheets, Pipedrive, and Zoho, among others, natively or through automation (Make). The rule is simple: if your CRM has an API, we can integrate it.
What are offline conversions and why do they matter?
These are sales that close outside your website (on WhatsApp, by phone, or in your CRM) and are sent back to Google with their real value. This way, Smart Bidding learns to target people who actually buy and generate revenue, not just people who click.
My tracking "already works." Do I need this?
We audit first. In most accounts, we find duplicate tags, events that don't fire, or zeroed-out values, issues that go unnoticed and distort your entire optimization. If everything checks out, we'll let you know.
Does this work with my website?
Yes. We implement tracking through Google Tag Manager, compatible with WordPress, Shopify, Webflow, Wix, and most other platforms.
Do you also manage campaigns?
Yes. Besides tracking, we offer Google Ads management, from audit to ongoing optimization.

Ready to measure sales, not clicks?

Set up the right tracking and let Google Ads optimize for your real revenue. No meetings, everything by chat.

View plans

We handle the technical implementation of tracking according to Google's official documentation. Media results (sales, ROAS, and CPL) depend on external factors like niche, offer, budget, and competition, and are not guaranteed. LGPD (Brazil's General Data Protection Law): all access is granted by invitation, is limited and revocable, and we never store passwords for your systems.