Author · Co-founder of Ciclicko DigitalThiago Rodrigues
Co-founder of Ciclicko Digital. Handles the agency's Google Ads strategy, conversion tracking and AI automations.
Who he is
Thiago founded Ciclicko with Bianca Rodrigues and leads the agency's paid media and data work. He personally handles clients' Google Ads accounts and tracking, and over the last year more than R$2 million in ad spend has passed through his hands, from companies in 30+ countries, in Portuguese, English and Spanish.
He came to digital marketing from management, after working in innovation, consulting and company operations between 2012 and 2021, building processes, metrics and results dashboards. That Business Administration foundation, with two MBAs, shows in his work with ads. The question he asks of a campaign is how much it returned in sales, not how many clicks it brought.
He is also the one who designed Ciclicko's internal system, which audits accounts, organizes client support and automates the repetitive parts of the work with AI. The free audit comes out of that system, and no report goes to a client without his review.
By the numbers
How he works
- Before touching an account, he audits it. Search terms, conversions, structure and landing page, to find where the budget is leaking.
- He measures before optimizing. If the conversion data is wrong, Google learns the wrong thing, so tracking comes first.
- He optimizes in scheduled rounds, and each round ends with a report on what changed and what comes next.
- He asks for access through an official invitation, never a password, and does not promise a Google ranking or a number of sales.
Specialties
- Google Ads: Search, Performance Max, Demand Gen, Shopping, Display and video, focused on return on investment.
- Tracking: GA4, Google Tag Manager, enhanced conversions, offline conversions from the CRM and server-side tracking.
- Landing pages built to convert, measured event by event.
- SEO and optimization for AI answers (ChatGPT, Perplexity and Google's answers), plus Google Business Profile.
- AI and n8n automation, integrating the Google and OpenAI APIs to take manual work out of the way.
Career
| 2012 to 2014 | Innovation agent in the CNPq program with Sebrae-SP. Diagnostics, data analysis and action plans for 50 small and medium-sized businesses in the Sorocaba region. |
|---|---|
| 2014 to 2019 | Consultant and director at Conduck, an innovation consultancy in Campinas. Strategic planning, processes, metrics, cost control and BI for companies. |
| 2014 to 2021 | Partner and operations manager at Frango da Hora, in Tietê (SP). Process restructuring, results dashboards and support for management decisions. |
| 2018 to present | Co-founder of Ciclicko Digital, with Bianca Rodrigues. Google Ads, tracking and automation for clients in Brazil and 30+ countries. |
Education
- MBA in Project Management and Business Economics, Fundação Getulio Vargas (FGV), 2015 to 2016.
- MBA in Project Management, Faculdade Pitágoras, 2011 to 2013.
- Bachelor's degree in Business Administration, Faculdade Cenecista de Capivari, 2006 to 2009.
Google certifications
| Certification | Valid until |
|---|---|
| Google Ads Search | Jan. 2027 |
| Google Ads Measurement | Sep. 2027 |
| Shopping Ads with AI | Mar. 2027 |
| Google Ads Display | Mar. 2027 |
| Google Ads Video Campaigns | Mar. 2027 |
Each name opens the certificate on Skillshop, Google's certification platform. The agency is also a Google Partner, with the badge verifiable in the official directory.
What clients say
"Great experience working with Thiago. He is professional and responsive throughout the project. He not only implements the agreed changes but also proactively identifies areas for improvement and clearly explains the reasoning behind his recommendations."Client in Estonia, Google Ads
"Excellent experience with Thiago! I hired him to set up Google Analytics 4 and Google Tag Manager and to create events to map the user experience on our website."Client in Portugal, GA4 and Google Tag Manager
"This is my second review for Thiago… Simply speechless about his service. Extremely professional, technical and attentive to detail."Client in Brazil, Google Ads
Articles
He writes the Google Ads, tracking and Google Business Profile articles on the Ciclicko blog. Some of the most read: