Bianca Rodrigues

Who he is

Bianca founded Ciclicko with Thiago Rodrigues and is in charge of the agency's social media and content creation. She plans, creates and tracks each client's content, and she is the day-to-day contact for content clients.

She has 5+ years in the field and 300+ projects for brands in 17+ countries, each in its own language. She creates content in any language a brand uses, from Portuguese to German, and adapts the message to each country's audience instead of just translating. Her work starts before the first post, by understanding what the brand sells, to whom and in what voice, and only then becomes a calendar, designs and captions.

At Ciclicko, content complements paid media. Many clients come in through Google Ads and check Instagram before buying, and her job is to make that profile confirm their choice.

By the numbers

What she does

• Content strategy and editorial calendar.
• Static posts and carousels for Instagram, Facebook and LinkedIn.
• Reels and short videos, with editing for Instagram, TikTok and YouTube Shorts.
• Captions written for each brand's audience and hashtag research by niche.
• Visual identity for social media, editable Canva templates, LinkedIn and YouTube banners and video covers.
• Profile audit, so you know what to change before posting more.

How she works

The client sends a logo, colors, two or three reference profiles they like and the topics they want to cover. If you don't have a visual identity yet, you describe the business and she proposes a direction for approval before producing anything.

The first posts go out for approval, revisions go into the next round and the final delivery comes ready to publish, or already scheduled for a full month. Designs are made in Canva and Photoshop, in the brand's tone and colors. The work is organic only, and paid ads stay with the media team.

Platforms and industries

Instagram, TikTok, Facebook, LinkedIn and Pinterest. The industries she works with most are e-commerce, beauty and cosmetics, health and wellness, education, real estate, food and tourism.

Education

Bianca has a degree in Business Administration, so she also reads content from the business side, separating the post that brings in customers from the post that only brings likes.

Before Business Administration, she studied Psychology. That's where her interest in the behavior of people scrolling the feed was born, and in what makes someone stop, read to the end and trust a brand they don't know yet.

What clients say

"Absolutely phenomenal. I can’t wait to work with Bianca in the future. She is exactly what I was looking for on this app. She made sure my delivery was perfect."Client in the United States, social media content

"Bianca is brilliant, really enjoy working with her on projects. She’s very open to ideas and and just good at what she does. Can’t recommend her more highly."Client in Hong Kong, social media content

Articles

She writes the social media and content creation articles on the Ciclicko blog. A few of them:

• Instagram carousels: how to make one people read to the end
• How to build an editorial calendar you can actually follow
• How to write Instagram captions for your business
• Content funnel: what to post to attract, convince and sell
• How many times a week to post on Instagram
• Carousel or Reels: which to use in each case

Where to find him