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Category: SEO & GEO

Articles on on-page SEO, technical SEO and GEO (optimization for AI): how to make your site show up on Google and in ChatGPT and Gemini answers.

llms.txt: What It Is, What Google Says About It, and How to Create Yours

Um homem e uma mulher sentados lado a lado numa pequena agência, revisando o arquivo llms.txt do site antes de publicar

llms.txt is a Markdown file that introduces your site to AI assistants. See what it is, what Google has said about it, and how to create one in WordPress.

Yoast SEO Setup: Why the Green Light Doesn’t Guarantee a Ranking

Yoast SEO setup guide: plugin SEO analysis with the green dot and items the analysis does not measure

Configure Yoast SEO in 7 steps, from the first-time wizard to the focus keyphrase, title, meta description, schema, and sitemap. Learn what the green light really tells you, and what it does not.

SEO Techniques That Work in 2026 (and the Ones Google Penalizes)

SEO techniques that work and techniques Google penalizes, marked with check and cross

See which SEO techniques still work in 2026 and which ones Google treats as spam. Learn why keyword stuffing, hidden text, paid links, and mass-produced content put your site at risk.

WordPress SEO: Plugin, Settings, and What to Optimize on Every Page

WordPress SEO settings list, from the dashboard to the plugin, with the duplicate H1 error

Set up SEO on WordPress step by step, from permalinks and search engine visibility to your SEO plugin, caching, and images. We also cover the duplicate H1 problem in Elementor and why updates matter.

Ecommerce SEO: Product and Category Pages That Show Up on Google

Ecommerce SEO example: Google result for an online store with stars, reviews and price from Product schema

A practical guide to ecommerce SEO that starts with category pages and moves on to product pages. Covers original titles, Product schema, filters with canonical tags, images, and reviews.

SEO for Blogs: How to Write an Article That Shows Up on Google

Blog SEO checklist with the items to check before publishing an article

Learn how to do SEO for a blog, from choosing a keyword by search intent to structuring the article, linking your pages, and updating posts. A checklist is included.

Rank Math Setup: How to Reach a Score of 100 Without Gaming Google

Rank Math setup guide: plugin panel showing a 100 out of 100 score and the page's list of SEO tests

A step-by-step guide to configuring Rank Math, from the setup wizard to schema, sitemap, and IndexNow. You will also see which tests matter for your score and why 100 does not mean a top position.

What Is SEO? How Google Decides Who Shows Up (Explained for Business Owners)

What is SEO for business owners: the three pillars, technical, on-page and authority, with examples of each

Learn what SEO is, what the acronym stands for, and how Google decides which businesses appear in results. We cover the 3 pillars, the difference from Google Ads, and how long SEO takes.

Meta Description: How to Write One That Gets Clicks

Google search result with the meta description highlighted right below the page title

A meta description is the summary that appears under your title in Google results. Learn how to write one that earns clicks, the right length, and 8 before-and-after examples.

How to Index a Website on Google: Step by Step in Search Console

How to index a website on Google: Search Console URL inspection showing the indexed page and the request indexing button

Follow a step-by-step process to get your site indexed on Google using Search Console. Learn how to submit a sitemap, request indexing, and diagnose pages that do not appear in search.

Structured Data (Schema Markup): What It Is and How to Add It to Your Site

Structured data schema markup in JSON-LD of type LocalBusiness with name, phone, address and opening hours

Structured data (schema markup) tells Google what each page on your site is about. Learn the most useful types, see a JSON-LD example, and find out how to test it.

Google AI Overviews: How to Appear in the AI Summary (2026 Guide)

Google AI Overview with the answer and the business's site among the cited sources

Learn what Google AI Overviews are, when the AI summary appears and where its links come from. See what your site can do, based on Google’s official documentation.

SEO Consulting: When It’s Worth It and What an Expert Should Deliver

Checklist of what an SEO consulting diagnosis should include

SEO consulting means a diagnosis and a plan, not hands-on execution. See when it’s worth paying for, what a good SEO expert delivers and which questions to ask before hiring.

On-Page SEO: What It Is and a Checklist for Every Page of Your Site

On-page SEO checklist with title, meta description, URL, H1, images, internal links and schema

On-page SEO is the work of tuning each page for Google and for your customer. Use this 10-item checklist to see what to check on every page and which mistake shows up most often.

Technical SEO: What to Check on Your Site Before Producing Content

Technical SEO checklist with indexing, canonical, HTTPS, Core Web Vitals and mobile version

Technical SEO is what lets Google access, read and store the pages of your site. Run through this checklist covering indexing, speed, mobile and structured data before you publish new content.

SEO Audit: What It Should Include and How to Read the Report

SEO audit report organized by priority: fix now, this month and later

A serious SEO audit covers technical SEO, on-page, content, links, local search and AI presence. Learn what a good report looks like and how to turn it into an action plan.

How to Appear in ChatGPT: What OpenAI Documents About Recommending Businesses

How to appear in ChatGPT: an answer with web search recommending a business and citing its site as the source

Learn the difference between ChatGPT answering from the model and answering with web search. See what OpenAI documents about OAI-SearchBot and robots.txt, and what no one can honestly promise.

SEO Strategy: A 90-Day Plan for a Service Business

SEO strategy plan for a service business in 90 days, split into three phases of 30 days

A practical SEO strategy for a service business, with a keyword map by page, a clear order of priorities, and a 90-day calendar split into 3 phases. It also shows how to measure results in Google.

SEO for Small Business: Where to Start on a Small Budget

The five SEO for small business priorities, from Business Profile to measurement

A budget-friendly approach to SEO for small businesses. You get the five priorities to tackle first, what can wait, and a four-week plan to get started.

AI SEO: How Your Business Can Get Cited by ChatGPT, Gemini, and Google

AI SEO flow from the site to the AI answer: search bots read the page and ChatGPT, Gemini and Google cite the source

AI SEO, or GEO, is about getting your business cited in AI-generated answers. Learn how ChatGPT, Gemini, and Google’s AI Overviews choose their sources and follow a step-by-step plan to show up in them.

How to Get Your Business to Show Up on Google: The 3 Paths and How Long Each Takes

Comparison of the three ways to get your business to show up on Google: Business Profile, SEO and Google Ads

There are three ways to get your business in front of people on Google: Google Business Profile, SEO, and ads. Compare the timeline and cost of each and learn which one to start with for your type of business.

SEO Agency: What It Does, What It Delivers in the First Month, and How to Choose

Checklist with the five deliverables an SEO agency should make in the first month

Learn what an SEO agency does day to day and what you should have in hand after the first month. The guide also covers warning signs and how to decide between an agency, a freelancer, or doing SEO yourself.

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