In Brazil, a Google Ads specialist charges between R$800 and R$3,000 per month in 2026 for a small or medium account, and what changes the price isn’t the platform, it’s how many campaigns they run, how often they work on the account, and whether conversion tracking is their responsibility.
The three pricing models in the market
Before comparing numbers, you need to know what kind of proposal you’re reading. Someone who charges one way isn’t offering the same service as someone who charges another way.
A fixed monthly fee is the most common model for small and medium businesses. You pay an agreed amount each month, regardless of how much you invest in media. The upside is predictability for both sides. The downside is that if your budget grows a lot, the workload grows with it, and the fee needs to be renegotiated.
A percentage of ad spend charges a percentage of what you invest, usually between 10% and 20%. It sounds fair, and it’s the model that causes the most conflict. Someone who earns a percentage of the budget has an incentive for you to spend more, not to profit more. If the specialist suggests raising the budget and earns more because of it, you’ve lost your unbiased advisor.
Pay for performance sounds ideal and almost never works for paid search. Results depend on the product, the price, sales follow-up, and the landing page, none of which are in the specialist’s hands. Those who accept this model usually make up for it by charging a high upfront fee or quitting by the second month.
- Fixed monthly fee: predictable, no conflict of interest
- Percentage of ad spend: aligns the specialist with spending, not profit
- Pay for performance: shifts a risk onto the specialist that isn’t theirs
Price ranges in Brazil in 2026
The numbers below are market ranges observed in proposals from agencies and freelancers. There’s no official price table, so be wary of anyone who shows you one.
Entry-level freelancer, R$500 to R$1,000 per month. Usually runs just one campaign, touches the account once or twice a month, and rarely sets up tracking. Good for testing the channel with a small budget.
Experienced professional or small agency, R$1,200 to R$2,500 per month. This includes account structure, negative keywords, weekly monitoring, and conversion setup. This is the range where most service businesses fall.
Full-service agency, R$3,000 and up. Includes multiple campaigns, CRM integration, revenue reporting, and a team behind it, not just one person.
Keep in mind that the fee is only part of the equation. Your media budget is the other part, and it’s usually the bigger one. If you haven’t decided how much to put into ads yet, our guide on how much Google Ads costs covers the practical minimum and cost per click by industry.
What should be included, and almost never is
The difference between two similarly priced proposals almost always comes down to what’s left out. Ask in writing whether these items are included.
Conversion tracking is the most important item and the most commonly skipped. Without GA4 and Google Tag Manager set up, Google optimizes for clicks, not sales, and you end up paying to show up for people who were never going to buy. An account without conversion tracking is flying blind, and no specialist can improve what they can’t measure.
- Conversion setup in GA4 and Google Tag Manager
- A negative keyword list, reviewed frequently
- Ad creation and testing, not just bid adjustments
- Analysis of the landing page
- Reporting that shows revenue, not just clicks and impressions
- Who’s responsible when the account gets suspended or an ad gets rejected
The mistake of choosing the lowest price
A specialist charging R$600 a month who leaves the account without negative keywords can burn through R$2,000 in budget on searches that would never turn into customers. The bargain ended up costing R$2,600.
The number that matters isn’t the fee. It’s the fee plus wasted media spend. A pricier specialist who cuts 30% of wasted spend pays for themselves in the first month, and that’s a calculation you can do before you hire anyone, just by looking at the search terms report.
If you’re already advertising and want to see this number before deciding anything, our Google Ads specialist starts with an account audit.
How to compare two proposals without getting lost
Put them side by side and answer four questions. How many campaigns will each one run. How often will the account be touched. Who sets up and maintains tracking. What happens if you want to leave after the second month.
A proposal that doesn’t answer these four questions in writing isn’t a proposal, it’s a vague intention. And a long lock-in period is usually a sign that results alone aren’t enough to keep the client around.
To understand what this professional actually does day to day before you negotiate price, it’s worth reading about what a Google Ads specialist does.